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Below is the official press release courtesy of Ford Motor Company filled with information and specifications of the 2009 Ford Mustang. New additions include the first ever factory installed glass roof option, ambient lighting, satin aluminum intrument panel trim, and Sirius Satellite Radio.
Ford Mustang, the country's best-selling sports car for 22 consecutive years and one of the auto industry's most successful nameplates ever, celebrates its 45th anniversary with a new panoramic glass roof option that opens the world to pony-car enthusiasts from Maine to Maui and all points between. The segment first, factory-installed glass roof is available as a $1,995 option on Mustang V-6 and GT models.
"Our new panoramic glass roof will allow owners to enjoy the outdoors year-round from the comfort of their Mustang," said Derrick Kuzak, group vice president for Global Product Development. "It's one more feature that sets Mustang apart from the competition."
Three Roof Choices - Top That!
The glass roof joins the coupe and convertible to give Mustang customers three roof choices. It also addresses the fact that 62 percent of buyers in the sports car segment are interested in a sunroof or moonroof on their next vehicle, according to J.D. Power and Associates research. Mustang's new roof allows customers to let the sun shine in for half the price of moving up from a coupe to a convertible.
While allowing occupants an unrestricted view of the world above and around them, the special tinted, reflective glass reduces energy used by the vehicle's air conditioning system by 20 percent and also protects the interior fabric from fading and deteriorating. A manually operated roller blind allows owners to block the light on bright days.
Noise, vibration and harshness are controlled in the cabin with a layer of sound absorbent vinyl sandwiched within the special glass. The glass-roof Mustang is built like the coupe and has been developed to maintain the structural integrity of the car. "We want to offer this feature to customers while maintaining the quality and safety of the vehicle that we've been recognized externally for," said Paul Randle, Mustang chief engineer.
More Standard Equipment
For 2009, Ford has also added more standard equipment to the popular "Premium" arrays offered on both the Mustang V-6 and GT, including SIRIUS® Satellite Radio, ambient lighting, satin aluminum instrument panel trim and upgraded interior trim.
A new, optional GT Security Package includes an active anti-theft system and wheel locking kit and Brilliant Silver clearcoat metallic joins the list of available Mustang exterior colors.
The Mustang V-6 coupe and convertible are equipped with a 210-horsepower, 4.0-liter SOHC 6-cylinder engine that is mated to a 5-speed manual transmission or an optional 5-speed automatic. The Mustang GT coupe and convertible are powered by a 300-horsepower, 4.6-liter 3V V-8 engine. The standard gearbox is 5-speed manual, with an available 5-speed automatic.
Other highlights include:
* Standard front-seat side air bags; dual-stage driver and front passenger air bags; safety-belt pretensioners; passenger seat sensing; crash severity sensing.
* Available High Intensity Discharge headlamps.
* 18-inch wheel offering on V-6 coupe.
* Available customizable instrument panel allowing mix-and-match lighting at the touch of a button.
Warriors in Pink
The 2009 model year also marks the return of the "Warriors in Pink" package, which was designed to support Susan G. Komen for the Cure. Ford doubled its contributions this year to the Susan G. Komen for the Cure to $500 for each "Warriors in Pink" Mustang sold.
Available on the Mustang V-6 "Premium" coupe and convertible models, the "Warriors in Pink" package adds a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather trimmed seats with pink stitching, an aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. Three body colors will be available: black, metallic silver and performance white.
The development of the "Warriors in Pink" package took on a special meaning for the entire Mustang Team as they watched one of their own battle breast cancer and survive. Mustang program manager Jackie Marshall DiMarco was diagnosed with breast cancer while working on the special model.
"Being on Team Mustang is a special experience because we are all enthusiasts at heart. And I was thrilled to be part of the Warriors in Pink project knowing that we would be contributing to the Cure," said DiMarco. "The shock of my own diagnosis while working on this project highlighted to me how any of us can be affected when we least expect it, and how important it is to work together to heighten awareness, support the courageous women fighting the disease, and ultimately find the Cure.
"I am blessed to be a survivor while so many are still being lost each year to breast cancer and I am proud to work for a company that is committed to my survival," she added.
Onboard with Bullitt
One of the most memorable modern sports cars - the Mustang Bullitt™ - returns to the stable for 2009.
Inspired by the 1968 film of the same name that featured one of the most memorable car chase scenes in cinematic history, the 2009 Mustang Bullitt™ is powered by a 4.6-liter V-8 with 315 horsepower and 325 pound-feet of torque. Both the engine and suspension are modified with Ford Racing Technology to make one of the best-sounding, best-handling Mustangs ever. The 2008-model Bullitt, introduced as a limited run of 7,700 units, continues as a 2009 model due to customer demand. An additional run of 3,000 units is planned.
Following are highlights and specifications for the 2009 Mustang Bullitt:
Exterior
* Highland Green (unique to Bullitt) or black exterior paint
* Modified 18-inch micro-machined Euro-flange Bullitt wheels
* Dark gray painted calipers
* Modified badging with unique satin finish and Bullitt nomenclature
* Unique 3.5-inch stainless steel packed exhaust tips
Interior
* Unique aluminum I/P finish panels with unique gunmetal engine turn pattern
* Aluminum accents throughout including an aluminum shifter ball unique to Bullitt
* Revised cluster with "gun sight" graphics and unique font
* Shelby GT500-style front seats
* Shelby GT500-style steering wheel with Bullitt logo
* Unique aluminum door scuff plate with Bullitt logo
* Serialization plate on strut tower brace
Powertrain
* 4.6-liter, 3-valve SOHC V-8
* Tremec TR-3650 5-speed manual transmission
* Signature Bullitt exhaust sound
* New open-element cold air induction system & hood blanket with AIS seal
* High performance calibration
*Dual knock strategy enabling the vehicle to run on either regular unleaded or premium (for improved performance)
*Crisper throttle response
*Revised cam timing at peak power
* Redline at 6500 RPM
* 3.73:1 axle ratio
Chassis
* Unique strut tower brace * Unique shock and strut tuning * Rear spring change that lowers vehicle ride height * Carbon metallic front brake pads for improved performance
The seats in Bullitt, and in all 2009 Mustangs, are made with foam comprised of 5 percent soy-derived materials in place of petroleum-based products. Earlier this year, Ford announced plans to push that figure to 40 percent in the near future for foam used in seats and head rests.
The 2009 Mustang, including Bullitt and Warriors in Pink models, will be built at AutoAlliance International in Flat Rock, Mich. All 2008 Mustangs earned the government's highest five star frontal crash test ratings. The Mustang convertible stands alone as the only sports car and the only convertible ever to earn five star safety ratings in all five test categories under the government's New Car Assessment Program.
Arriving this summer!
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DEARBORN, Mich., April 29, 2008 – Editors of Kelley Blue Book’s kbb.com today named the 2008 Ford Focus one of the “Top Ten Coolest New Cars Under $18,000.” It is the fourth consecutive year that a Ford has been recognized with the honor and the fourth year that the Focus has made the list.
“There is a combination of things that make the new Ford Focus sedan and coupe cool,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “The styling is cool. Focus is a good-looking car. The handling is cool. It handles more like a European car than many small cars we see here in the U.S. And, of course, we think the Ford SYNC™ technology is very cool.”
Sam De La Garza, Focus Brand Manager, says he was excited – but not surprised – to learn that Focus is among the “Top Ten Coolest New Cars Under $18,000.”
“We are honored to be recognized by Kelley Blue Book’s kbb.com again this year and are thrilled that more people are discovering all the great things about the Focus,” he said. “People who drive a Focus, especially those who haven’t driven a Ford before, are impressed by its high quality, standard safety features and the smart technology available in the car.”
Nerad says more than 40 vehicles were considered for this year’s list based on pricing under $18,000 by Kelley Blue Book’s New Car Blue Book Values (what consumers are actually paying for the vehicle). The Focus came in at $14,942. The kbb.com editors used the same criteria that consumers draw on when buying a car – safety, fuel economy, interior size, comfort, technology and the fun-to-drive factor – to determine which vehicles rated a spot among the exclusive “Top Ten.”
“We use our combined knowledge of the industry, these individual vehicles and our own definitions of cool to whittle the list down to 10,” said Nerad. “Cool is one of those things that’s hard to define, but you know it when you see it.”
The newly redesigned Focus has been a hot seller since it first launched last October. Retail sales were up 35 percent in the first quarter of 2008 compared to the same period last year, and due to such strong consumer demand for the vehicle, Ford is increasing Focus production for 2008 by nearly 30 percent to 245,000 units
“I think we all underestimated just how well the car would do,” said George Pipas, Ford’s U.S. Sales Analysis Manager. “It’s far outpacing the growth in a growing small car market.”
According to Pipas, 30 percent of Focus sales so far are to customers between the ages of 16 and 35.
“These young car buyers are crucial to our future growth,” he said. “The small car market is where 50 percent of first-time buyers under the age of 30 go for their first car, so if you miss them – if they go to another franchise – the chances are those brands are going to keep those customers.”
In addition to delivering an impressive 35 miles per gallon, the all-new Focus is attracting younger buyers with a new look – both inside and out. The exterior design includes a new chrome two-bar grille, fog lamps, headlamps, tail lamps, hood, rear deck lid, fenders and doors, chrome fender appliqués and 16-inch wheel offerings.
The modern new interior includes ambient lighting that allows drivers to personalize the interior lighting of the car with seven colors to choose from, and SYNC, the hands-free voice-activated in-car communications and entertainment technology that integrates Bluetooth-enabled mobile phones and digital music players.
According to Nerad, SYNC is a big draw for the younger set. “The kind of connectivity offered with SYNC is very important to the generation that grew up on the computer, with Apple iPods and other music devices,” he said.
The 2008 Focus also offers an impressive list of safety features, such as standard six air bags – including dual-stage driver and passenger front air bags, seat-deployed side air bags for driver and front passenger and roll-fold technology side curtain rollover airbags – ABS with traction control and a tire pressure monitoring system.
“We look at both passive and active safety features when we’re compiling our list of the ‘Top Ten Coolest New Cars Under $18,000,’ ” said Nerad. “From both sides of the safety coin, the Focus is a strong performer.”
HDFord to Make HD Digital Radio Available Across Nearly All Product Lines
DEARBORN, Sept. 26, 2007 -- Ford Motor Company today became the first automaker to offer HD Digital Radio across multiple product lines. The dealer-installed high-definition radio option is now available nationwide on nearly all 2008 model year Ford, Lincoln and Mercury vehicles.
Additionally, HD Digital Radio can be installed on many earlier models from 2005, 2006 and 2007. As with SYNC, the extensive availability of
Digital Radio furthers the company's ongoing efforts to deliver new entertainment technologies to automotive consumers.
"We believe HD Digital Radio will be an important part of Ford's commitment to delivering innovations with mass appeal," said Kim Irwin, Vehicle Personalization and Accessories manager for Ford's Customer Service Division. "We're helping our customers stay connected by supporting the features and functions they want in their vehicles. The dramatically improved audio, text and data features of HD Digital Radio -- along with its hundreds of new radio stations -- create a compelling combination at the right price."
HD Digital Radio dramatically increases the sound quality of radio broadcasts and enables more than one radio broadcast on a single channel. As a result, consumers hear a wide range of new HD2 multicast stations as well as their favorite radio stations in crystal clear digital sound with no monthly subscription fee. More than 1500 radio stations in the U.S. currently broadcast in HD digital sound, with more than 600 stations also airing HD2 multicasts.
HD Radio joins other new technologies -- including SYNC -- being offered in Ford, Lincoln and Mercury vehicles to make driving more enjoyable and convenient than ever before. Beginning immediately, HD Digital Radio will be available as a dealer-installed option on new, pre-owned and currently-owned vehicles. Price points will vary by dealership but, as always, HD Radio broadcasts carry no monthly subscription fee.
"Drivers have always had a love affair with their car radios," added Irwin. "HD Radio offers our dealers a triple threat: It differentiates their offerings from other brands; it lets them upgrade customer entertainment systems in a unique way; and it lets buyers of recent pre-owned vehicles as well as current vehicle owners share completely in the benefits. This is the kind of program that our dealers love to see."
To support the launch, Ford, Lincoln and Mercury dealers will benefit from an aggressive, multi-million-dollar, 13-week, on-air radio marketing campaign in partnership with the HD Digital Radio Alliance. The commercials will air in 100 markets over some 700 radio stations beginning today.
"In all of our discussions with automakers, Ford has consistently demonstrated both the will and the resolve to be industry leaders in this arena," said Peter Ferrara, president and CEO of the HD Digital Radio Alliance. "Now that HD Radio is broadcasting across hundreds of local stations nationwide, partners who move early will gain the biggest advantage."
The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters to accelerate the successful rollout of HD Digital Radio. Current members include major radio groups and independent station owners: Beasley Broadcast Group, Bonneville International, CBS Radio, Citadel Broadcasting/ABC Radio, Clear Channel Radio, Emmis Communications, Entercom, Greater Media and WBEB Philadelphia. For more information on HD Digital Radio, visit www.hdradio.com.